Specialised
MBA programme with application to the financial services industry
During the six residential modules of the programme, participants acquire a firm
understanding of the most recent developments in the different management disciplines. At
the same time, participants learn to apply the most interesting and relevant management
frameworks to their own financial institution. The application of these general concepts
to the financial services industry is one of the main competitive strengths of this
programme.
Strategic management
(back to Top)
Over the
different modules, much attention is devoted to developing strategic
thinking, which we establish by providing the participants with an
overview of the complete strategic scenery. Participants will gain
insights into the complex process of strategic management through topics
such as:
- The
vision, mission & goals of a financial services firm –
Strategic intent
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Corporate governance and Corporate Social Responsibility
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- Corporate
strategy (diversification, conglomeration, M&A, synergies,
the role of the corporate parent,…)
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- Strategic innovation (“Blue Ocean”
strategy) – Innovating successfully
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Marketing management (back
to Top)
Once the
main strategic directions have been agreed upon, it is necessary to
develop the headlines for an appropriate marketing strategy.
Marketing management is introduced as a concept with a
particular emphasis on what it means for a firm to be market-driven.
Participants will see that marketing is a continuous process of creating
customer value, and learn how customer orientation, production and
administration fit into each other. During this course, we deal with the
following topics:
- The functional approach in the services sector
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STP-approach: segmenting, targeting, positioning
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- The three-level product concept
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- The realisation of financial services within networks
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- Management of multi-channel access
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Integrated Risk
Management (back to Top)
Every
firm is confronted with uncertainties about the result of management
measures. However, these occurrences are not completely random, chaotic
and unpredictable and can therefore be managed. During the week on
Integrated Risk Management, participants will gain insights into the
major points of entrepreneurial risk assessment, and will be
familiarised with the objectives of risk management. We will deal with
instruments for implementation of risk management techniques and their
possible integration into corporate management.
Holistic or integrated risk management has become a
buzz-word in today’s management literature. We will teach which are the
prerequisites for a successful integrated risk management approach. For
a clear categorisation of risk perception, we will distinguish three
social levels: ‘individual’, ‘company’ and ‘society’. Furthermore, we
will see why a division of a company’s processes into social,
economic/technical and financial dimensions plays an important role in
risk assessment.
Management Accounting
and Control (back to Top)
This
course introduces participants to the vital role of cost and management
accounting in today’s organisations. We will show to what extent
management accounting information supports the company’s strategic as
well as operational needs. Participants will learn that, in order to
achieve the optimal financial policy, a company needs modern management
control systems and accurate performance measures. The need for an
integrated performance management system as well as the development and
implementation of such a system will be a central theme in here.
This course deals with the following topics:
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- Economic Value Added (EVA)
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- Activity-Based Management
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- How to
use cost information to support strategic decisions
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Global Financial
Systems and Financial Instruments (back
to Top)
The
course on global financial systems and financial instruments is designed
to set the stage for the module on Corporate Finance and Financial &
Risk Management. Given the forces of globalisation, integration, and
innovation, the course examines the structure, conduct, and performance
of financial markets from a global perspective. In particular, we focus
on the organisational and institutional structure of the global
financial markets, their functions, and how these functions contribute
to the efficiency of markets.
Also demonstrated is the use of these markets by firms
(both financial and non-financial) in their investment, financing, and
risk management decisions. We follow up on the distinction between
financial intermediaries (banks, insurance firms, mutual funds, pension
funds, etc.) and market mediaries (investment banks). We will see how
market mediaries design, price, market, and trade many of the innovative
instruments that exist today in global financial markets.

Visit to the Shanghai Stock Exchange (China)
Corporate Finance and
Financial Risk Management (back
to Top)
The module on Corporate Finance and
Financial & Risk Management aims to develop a basic understanding of
financial issues relevant to the corporate sector. Participants will be
able to apply financial theories and concepts to identify key issues and
problems in corporate finance. Furthermore, participants will learn to
assess the impact of various financial decisions on corporate
performance. Issues such as creating an optimal capital structure,
outlining a good dividend policy, and taking the right investment
decisions will be on the agenda.
Financial and
risk management are of crucial importance in managing a financial
services organisation. This programme develops the issues top executives
face on a daily basis such as liquidity risk, interest rate risk, credit
risk, productivity (cost) management, as well as capital management.
Each of these areas has critical impact on the profitability of a
financial firm and accordingly is central to this course. These major
issues are further complicated when financial organisations extend
beyond their initial sector. Additionally, banking organisations are in
the midst of a paramount shift in the regulatory environment. In this
respect, the MBA-FSI will address the challenges posed by Basel II,
while highlighting the current practices in managing in the
ever-evolving world of financial and risk management.
Operations and Technology
Management
(back to Top)
In
today’s information society, the operations and technology department
plays a vital role within the company. In the past few years, IT has
shown to play a critical part in optimising the operational efficiency,
productivity, innovative capacity and competitiveness of businesses. The
course is designed to demonstrate how firms can gain competitive
advantage through the use and management of information systems. The
focus is on the relationship between information technology, operations,
human resources and corporate strategy. Participants will learn of the
implications that arise when these aspects are not balanced.
The course will focus on achieving value in financial
services firms with information enabled processes, and promoting a
systematic approach to long-term productivity improvements. Concepts of
productivity cover all dimensions of financial services, from the
execution of routine transactions to strategic decision-making by
management. We will address why e-process improvement projects don’t
always work, and how to mitigate this problem. The scope of the course
is therefore very broad, drawing on relevant concepts of service
operations management, financial theory, and management information
systems.
Human Resources Management
and Organisational Behaviour
(back to Top)
Current
developments in the finance and risk markets demand new strategic
responses. Research demonstrates that projects often fail because of
inconsistent and sluggish implementation. Change management and
organisational development measures are therefore of eminent importance.
This is particularly true as the establishment of international
financial firms entails the integration of companies with different
cultures and identities. New strategic objectives, new target groups,
new areas of business, more comprehensive products and services call for
new competencies. Instruments and measures to foster a culture of
organisational learning and effective knowledge management will secure a
competitive edge.
One of the critical success factors is the human
resources part of the business. Insurance companies, banks and other
financial firms are already witnessing that the competitive struggle in
today’s market environment is more and more the result of intellectual
rather than capital limitations. The corporate strategy, structure and
culture will influence the HRM. It is therefore of utmost importance to
dedicate sufficient attention to the development of a strategic and
integrated human resources management model for financial firms. Running
a global financial firm will entail substantial challenges for this HRM.
Group Dynamics and the
Learning Organisation
(back to Top)
In this MBA-FSI programme, as well as in daily business
life, people need to function in teams next to functioning individually.
Taking this into consideration, we organise some sessions developing the
so-called “soft skills”. Participants get to know themselves and how
they function in groups by means of various personality instruments (MBTI®,
FIRO-B®), role-plays and other excercises.
Besides this more personal training, we bring some
theoretical frameworks and practical
tools to evaluate cooperation and group dynamics within an organisation.
The learning organisation is a concept that is becoming an increasingly
widespread philosophy in modern companies, from the largest
multinationals to the smallest ventures. Learning organisations provide
the perfect environment for high performing teams to learn, grow and
develop. On the other hand these teams will perform efficiently for the
organisation to produce positive results. We will teach why learning
organisations are successful or not. Furthermore, we will demonstrate
how behaviour in learning organisations can create a dynamic platform in
which organisational change and performance can be created.

Teamwork in practice: The Carpet Exercise
International management (back
to Top)
In an
ever-internationalising economy, it is of crucial importance to provide
participants with the necessary skills to operate in a global and
challenging environment. Global firms have to face a higher degree of
complexity, uncertainty and unpredictability than firms operating in
local markets. Creating and maintaining a competitive advantage poses
various challenges. Topics such as cross-cultural management,
international financial management, international strategy and
organisation will be dealt with throughout the different modules.
Multiple visits to major companies in the financial services industry
and international guest speakers will help to gain insights into the
newest international management developments.
The organisation of modules in countries like China, the
US and Canada fits this goal very well. By spending two weeks in those
countries, by attending lectures of local professors and executives, and
by visiting a number of local companies, participants will acquire
invaluable experiences about the challenges of managing on a global
basis.

Course "Doing Business in China"
Introduction to the banking,
insurance, and investment industry (back to Top)
In an increasingly converging financial services
industry, the boundaries between the different sectors are blurring. As
participants of the MBA-FSI come from different firms within the
financial industry, it is essential that they acquire insights in all
sectors within this industry. Therefore, the MBA-FSI ensures that all
participants are introduced into the specificities of the banking,
insurance, and investment industry. To achieve this goal, three
specifically designed computer simulations have been developed. By
focusing these business simulations on specific activities within
financial institutions, they assist participants in improving their
overall knowledge and management capabilities of these financial
organisations. Additionally, they strengthen each participant’s skills
in the ability to cope with complex interrelated issues of the real
business world.
An introduction to the insurance industry with SOFIA©
Insights
into the management of an insurance company will be developed by means
of the business simulation SOFIA©,
a game developed by Vlerick Leuven Gent Management School. Participants
of SOFIA© manage
an insurance firm in a competitive market. The business game aims to
provide players with insights into the complexity and the different
aspects of the management of an insurance company.
Participants are placed in various groups of mixed
backgrounds, and have to manage their own insurance company. Decisions
concern several issues: sales & marketing, product portfolio,
distribution, claims & benefits, investments, personnel & organisation,
finance & accounting, reinsurance and strategy. Complexity is built up
gradually throughout the game. This means that the number of decisions
to be taken increases in each round. The different aspects and
possibilities of the game are explained in a player manual and there is
a covering course tackling the several aspects of insurance.
Furthermore, the dynamic team interactions and how to deal with them,
are a learning goal in itself.
An introduction to the banking industry with BANKMOD©
To strengthen the interaction between theory and practice
with regard to Financial and Risk Management, the MBA-FSI uses one of
the most prominent banking simulations worldwide: BANKMOD©.
Developed by Prof. Dr. André Thibeault (Vlerick Leuven Gent Management
School/HEC Montréal), in collaboration with the Institute of Canadian
Bankers and Stachanov Consulting, BANKMOD©
contributes to the professional development
of executives around the world. The game was originally designed in the
mid-1980s and gained immediate acclaim for its ability to simulate the
complex environment of top management. Participants of BANKMOD©
manage the financial and risk management concerns of a hypothetical
financial institution - in a competitive environment - while
strengthening its profitability. In the process of competing among
others for deposits, loans, and off-balance sheet activities, each
financial institution will have to manage their liquidity risk, credit
risk, interest rate risk, productivity (cost) management, as well as
capital management. Taken together, the theory component and the BANKMOD©
simulation, participants of the MBA-FSI will not only have a much
clearer picture of the financial and risk management concerns of top
management, but they will be able to manage in such environments
themselves.
An introduction to the investment industry
The
MBA-FSI offers participants an introduction to the securities and
investment industry with an overview of its main products and markets. A
substantial part of this course discusses the main product types and
essential concepts an investment manager has to take into account.
Through
MERCVRSIM-INVESTMENTS, a simulation of financial markets and instruments,
the course depicts a realistic financial market where asset managers (participants)
place major asset allocation decisions in a competitive setting.
Developed by Stachanov Consulting, MERCVRSIM-INVESTMENTS uses real
market data and real economic conditions to allow participants to
experience the challenges of asset management.
Participants are grouped into ‘asset management teams’
with each team managing their own selection of financial assets: equity,
bonds, and derivatives. Teams will make decisions regarding the
structure of its portfolio within a real economic environment. The
ultimate goal is to maximise the Net Asset Value (NAV).
Take
home assignments and final project (back to Top)
The combination of learning and working is one of the main features of the MBA-FSI. This
feature is also reflected in the pre-course assignments and take home assignments
participants are required to complete.
Before the start of most modules, participants are asked to write a short pre-course
assignment, in which they reflect upon the topics that will be dealt with during that
module. This pre-course assignment will be used as input for group discussions during the
module or it can serve as a starting point for the later take home assignment. After each
module, an individual take home assignment related to the module theme must be completed.
This take home assignment allows participants to apply the theoretical and academic
frameworks, learned in each module, to a concrete business setting. These take home
assignments provide high value added not only for the participants but also for their
companies.
After successful completion of the required course work, participants are required to
complete an in-depth research project (final thesis) within their company. This final
thesis is largely based on the education they acquired throughout the MBA-FSI.
Depending upon the project theme, a faculty specialist will be nominated as the final
thesis coach and supervisor.
Examination
and evaluation (back to Top)
The overall MBA-FSI grade (100 point scale) is based on the marks obtained for each of the
six modules (6 x 10 points = 60 points) and the mark obtained for the individual thesis
(40 points).
Module evaluations are unique for each module. However, in general, participants receive
marks based on their level of individual participation (activity during the residential
periods), the quality of group work and presentations, the quality of pre-course and take
home assignments, and the results of the business simulations. After successful completion
of the compulsory course work, each participant is required to complete an in-depth
research project (final thesis) within his company. The individual thesis is an integral
part of the overall MBA-FSI grade as it accounts for 40 percent of the overall mark.
Participants who have successfully completed each of the six residential modules as well
as the individual thesis receive an official AMBA-accredited executive MBA-FSI degree at the
graduation ceremony.
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Graduation ceremony (2004, Amsterdam)
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Cornelia Ormoneit, Germany,
Munich Re, Head of Dept. Financial Engineering & Services,
Alumnus
"(...) The opportunity to discuss the
effects of the turbulence on the capital markets with experts from the insurance and
banking sectors has given me invaluable insights. Renowned academics from the fields of
risk management, investment strategy and financial services marketing have shared their
views, adding greatly to the attractiveness of this programme (...)" |
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Markus Hermainski,
Switzerland
Vontobel Asset Management, Client Relationship Manager,
Alumnus
"(...) Usually an MBA is a general education. But this MBA-FSI
is, besides being general, well focussed on finance and insurance.
Exactly what I was looking for! I work for an Asset Manager that
belongs to a large financial group, so, with this education, I can
optimally profit from these subjects. I appreciate that the speakers
are well-experienced in business and that we visit companies. This
makes it very easy to link with practice. The cultural exchange
between the students and the people of the different countries
which are being visited is also an important added value |
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Hans De Cuyper,
Belgium,
Fortis, Director Insurance Management Asia, Alumnus
"(...) The programme
was definitely a prime driver for me to look for a more
international career and my decision soon afterwards to work and
live in Asia for a few years. I'm very pleased that I got the
opportunity to finalise this study. It has definitely changed my
personality and business career (...)" |
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 Bart Minnaert, Belgium,
ABN Amro Monaco,
Administrative & Financial Director, Alumnus
(
) This MBA-FSI is giving me the perfect balance between daily work and the
desire to have a continuous personal development. The integration of both banking and
insurance disciplines makes it even more attractive since it combines the cornerstones of
the financial service industry. The opportunity to embed the professional development of
current managerial topics with a variety of business participants in a different cultural
setting provides for me an essential building block in my leadership development
(
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Rolf Brunner,
Switzerland,
Credit Suisse,
Region Manager,
Alumnus
(
) The MBA-FSI is an optimal
opportunity to gain deep insights in the field of banking, investment and insurance. The
programme is unique and gives an important contribution to the development of the world
finance and insurance industry. The contributions during courses are very helpful and can
be easily transmitted to the own working environment (
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 Christian Fuhrmann,
Germany,
Munich Re, Member of the Executive Management, Alumnus
(
) The emphasis on strategic subjects of the financial services sector, the
mix of theory, business simulations, and real life cases presented by leading business
professionals, as well as the focus on social aspects, like team-building, was inspiring
and had a strong and positive impact on my way of doing business (
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 Mary Groenewoud,
Netherlands,
CEO Groene Land Achmea & PWZ Achmea,
Alumnus
(
) The MBA FSI was indeed a great and challenging experience. The programme
both deepens and broadens one's insights in the financial services industry. One of the
most attractive features is the combination of focus and diversity. Focus on the industry
you are working in but at the same time a high variety in themes, academics, business
professionals, cultures and countries. Hard work but lots of fun as well. I have never
regretted it for one second. Without any
doubt, it facilitated my next professional step into general management (...)" |
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 Karl-Heinz Jung,
Germany,
Mondial Assistance Group, Chief Financial Officer,
Alumnus
(
) The group I work for used to be an insurance group and only recently
entered into the banking industry. Therefore, the combination of insurance and banking was exactly what I was looking for. The format of six two-week modules with
Pre-Course and Take Home Assignments is a perfect fit for getting insights in the
fascinating theory of the financial industry and stick to your work at the same time. It
is an ambitious programme, but very much rewarding since focus on the important topics
helps to get an overview in a very short time. The absolute advantage is the building of a
network amongst participants from firms of both the banking and the insurance industry
(
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Ornulf Daler,
Norway,
BI Norwegian School of
Management,
Senior Advisor,
Alumnus
(
) SOFIA allowed us the excellent
experience of running an insurance firm. What makes the game especially interesting is the
amount of decisions, similar to what real insurance companies face. We had to decide on
general strategy, marketing, pricing, technical level, training, investment policy, etc.
With good feed-back on our decisions for each round, we were able to learn a lot during
the five rounds of the game, both concerning the actual decisions, as well as about
ourselves working as a management team (
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Donny Huang,
China,
CEO of 4Stones.net,
Guest speaker in the
Shanghai module
“(…) I am honored to be regular lecturer for this group of
high-caliber executives from the financial services and insurance
sector. Participants ask very challenging questions and demonstrate
great curiosity for learning, even though it is the first time for
many of them to be in China. A program like the MBA-FSI is a great
model to develop future global leaders. The diversity of student
body, industry-focused curriculum, multi-sites for delivery
distinguish the MBA-FSI from other traditional programs in Europe. A
program like the MBA-FSA provides students with solid and insightful
knowledge base in financial and insurance industry, develops
students global prospective and vision, especially enhances
student’s cross-cultural competence, which is definitely required
for any successful global business leader in the 21 century (
) |
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