Curriculum

During the six residential modules of the programme, participants acquire a firm understanding of the most recent developments in the different management disciplines. At the same time, participants learn to apply the management frameworks to their own financial institution. It’s this application of general concepts to the financial services industry that sets the MBA-FSI apart from general MBA programmes.

Module 1 - Ghent/Brussels (Belgium)
Module 2 - Öhningen/St. Gallen/Zurich (Switzerland-Germany)
- Fundamentals of Marketing and Customer Value
  - Marketing management is introduced as a concept with a particular emphasis on what it means for a firm to be market-driven. Participants will see that marketing is a continuous process of creating customer value, and learn how customer orientation, production and administration fit into each other. During this course, we deal with the following topics:
    
    What does it mean for a financial services company to be market-driven?
    
    Functional thinking: seeing the company through the eyes of the customer
    
    Creating customer value in a service environment
    
    Developing a successful STP (segmenting, targeting, positioning) strategy
    
    Achieving competitive multi-channel distribution
    
    Making use of the extended product concept
    
    How Megatrends affect the demand-side changes in FS markets
    
    Customer experience management
    
    Creating a customer-oriented system of powerful interaction points
    
    How to use customer integration for value creation in financial services
    
    Changing roles of intermediaries in FS markets
    
    Customer satisfaction, loyalty and beyond
    
    Trust and transparency as key value driver in FS
- Digital strategy
  - Today's quickly changing and increasingly digital environment forces companies to interact and reach out to customers in multiple ways, using a mix of different channels. Moreover, customers expect that you know them and a seemless experience, no matter via which channel they interact. Therefore, we specifically investigate:
    
    - How to develop a digital strategy and plan customer facing digital initiatives
    
    - Understanding the digital economy and how this is changing marketing approaches
    
    - Dealing with disruption: Fintech
    
    - Mobile business models
    
    - Define the channels through which you do business and interact with your clients
    
    - Achieving a competitive multi-channel distribution
    
    - Why channel management is no longer enough
    
    - Realising financial services within networks
Module 3 - London (UK)
Module 4 - Hong Kong/Shanghai (China)
Module 5 - London ON/Toronto (Canada)
Module 6 - Boston/New York (US)
Graduation
- Graduation of MBA FSI
  - The MBA-FSI Graduation Ceremony is more than presenting diplomas and celebrating graduates. The event lasts for 3 days and also has a considerable content part. For every event we select a central theme, brought by a management expert, e.g. 'Islamic Finance & Insurance' (by various speakers in Dubai in 2014), 'Behavioural finance (by Mark Schindler in 2012), 'Negotiation & conflict resolution' (by Prof David Venter in 2010), Furthermore, also business speakers are invited to share insights on the central topic and the financial services market where the event takes place.